Pushti Ranpara

Capstone Project and Presentation

The Capstone evaluation represents the culmination of the two-year Public Relations program at Conestoga College. During the Capstone evaluation period, I applied program theory and application to real-life public relations scenarios. The team project was done for 2 different clients.

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Feed

5-page Media Kit

Essentially, a media kit is a packet full of information about your company. Traditionally it is sent to journalists to encourage them to promote the company, but it can also be sent to current and potential clients.

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Friends

Social Media Audit Report

A social media audit helps your business refocus your social media marketing on your business goals. An audit will show you how well you are performing, what should be changed, what your priorities should be going forward, and how well your team is equipped (or not) to make the most of social media.

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SWOT Youtube

By conducting a SWOT analysis, you can better understand where you might struggle and what avoid putting yourself in a situation where you can't meet your goals. Additionally, SWOT encourages you to explore new opportunities and further define the “why” of your social presence.

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News

Recommendation & Action Plan Youtube

Following the Swot Analysis, to take full advantage of opportunities and put them in practice. All analysis and research will only work when put in practice.

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Profile

Twitter Calendar

Using a content calendar can help you actually get ahead by creating content in advance of the actual date it needs to publish. If your dates are set on the content calendar, you can knock out a major set of content for an extended period of time which gets you ahead, and relieves stress in an already stressful job.

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Slot

Instagram IGTV Vaccination Video on Region of Waterloo’s Insta Page

Let my work speak for me. Watch my vlog on Vaccination Process on Region of Waterloo’s Instagram Handle. The vlog received more than 3000 views within one day.

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